our mission

Challenge us to challenge you

Hobbies are important.

They’re something uniquely personal to us all.

They’re something to look forward to, something we use to challenge ourselves to progress and most importantly, they help us break out of the small social groups that fill our working lives and regular weekends.

That’s why we believe it’s so important for everyone to have a hobby – so why do so few people have them?

That’s where we come from. Back in the summer of 2016, I realized that despite having a good job, great friends a stable life, but something was missing. I was bored! Even before England’s early exit from the Euro’s to those plucky Icelanders!

That’s when I set out to find myself a hobby, something I could fit in around my 9-6 but would provide an incredible new outlet for my excess energy and time.

You can only Netflix/pub for so, long right?

I’d always sailed as a kid, kayaked too and even painted, but for the first few weeks, I was at a complete loss at how to get started in London. It’s just so big and daunting.

What’s more, if you’re a bit shy like me when meeting new people, it can be a bit intimidating just rocking up at the local gym, club-house or climbing wall can’t it?

Eventually, after too many hours spent trying to find a sailing club, I found out that they didn’t have any taster sessions I could attend at all till the next spring. Disaster at the first hurdle…

Finally, I found a taster for rock climbing I could sign up to starting the next week. A bit out my comfort zone but hey, got to challenge yourself, right?

Never have I been more nervous than turning up the gym for my first session, wandering up to an odd-looking building with nought but a scrunched-up map I printed at work and a well-used gym kit fermenting in my bag.

Turns out it was the wrong building, I was lost. And to make matters worse I was starting to run late.

Eventually, I made it, huffing and puffing after a short run after deciphering my home-made directions and scampering into the waiting area/shop at the front a solid 18mins late.

I was too late to participate and lost the money spent on the session. Freshly humbled I took the first tube home and let the feeling of defeat wash over me as I pushed aside the thought of finding a hobby again for the foreseeable future.

That's when it struck me, kind of like lightning the next morning, that hobbies shouldn't be difficult. It shouldn't be difficult to get inspired, it should take hours to track down a venue or taster session and that these introductory sessions should be as welcoming as possible! That's even before you get to the hard part of finding the right building and knowing what to bring...

So that's when the Juego was first conceived, walking across London Bridge on the 22nd of July 2016.

Well, to be honest, it's gone through a lot of variations since then (at one time it was called 'Level Up' and also 'Have a go London') but the nugget of an idea was born. So after 36months and lot's of ups and downs, we're finally ready to go.

The mission behind Juego is to make hobbies as easy as possible and to help you turn that taster session into a fully fledged extra-curricular love. Not merely something you tired and enjoyed this one time, but to inspire you to have a passion that motivates, excites and rewards you everytime you show up.

Furthermore, I hope to open up new opportunities for local venues, clubs, societies, enthusiasts and micro-businesses by using the power of the Juego community to encourage long-term customers and participants.

I know that there are a lot of other places and sites out there which are similar, but I hope you'll take your shot to be a part of something special and work with us to kick off your journey into the great beyond of free time fun, whether its Sports, the Arts, Crafts, Sciences or something just completely mad that inspires you.

A lot to be done then. Guess we should get started, so have a look around and maybe, just maybe, we'll find your fun!


Founder of Juego

P.S. Juego is Spanish for 'play' or 'game' and pronounced 'Hoo-way-go'. Everyone asks 🙂

juego's tested
hours development
coffees drunk

What do our juegonauts say?

"when the f*** will you launch so i can join in with the Juego's?"

— Vic, A

"how on earth will you make any money...?"

— Rob, M

"so is it like Facebook?"

— Maiza, B